During this COVID-19 pandemic the future is uncertain. One thing that is certain is Americans, generally, are underinsured and many families and businesses need the protection offered by life insurance now more than ever.

As financial professionals, most of us are fairly comfortable when it comes to traditional face-to-face sales — heck, that’s why most of us probably got into this business in the first place. We’re really good at reading the body language of our prospect which allows us to pivot our conversation when you pick up on the visual clues to lead them into making a decision.